Press Releases

Emmis Interactive Announces New Affiliate Deal with iTunes, 05.12.08

Custom Storefronts now available to local radio stations

Chicago — Emmis Interactive, Inc., the U.S. radio industry's leader in generating interactive revenues, today announced a licensing agreement with the iTunes Store to market its custom Storefront technology to other radio station and media companies.

The Emmis Storefront technology, used exclusively to date by Emmis Communications radio stations, allows a station to build a storefront with a look and feel that is consistent with its over-the-air product. This enables listeners to easily find and purchase songs they are hearing on-air using their own Apple iTunes account.

"Many stations' web sites direct you to another web site to purchase music and require a users' credit card information, making the buying experience very cumbersome," Emmis Interactive co-president Rey Mena explained. "Our custom Storefront technology empowers a radio station to configure a station-branded storefront utilizing iTunes' entire 6 million-song catalog. These storefronts allow listeners to shop from playlists of station artists as well as top picks recommended by on-air talent. It is a critical tool in building the relationship with listeners and offering them a richer user experience."

Since its launch on Emmis Radio web sites in June of 2006, the Emmis Interactive Storefront has been among the top five affiliates directing traffic to the iTunes Store.

Examples of the custom iTunes Storefront can be experienced at http://www.power106.fm/itms/, http://www.wlup.com/ITMS/ , http://www.1057thepoint.com/itms/.

On April 28, Emmis Interactive announced plans to begin marketing its services to radio broadcasters and other local media companies.

Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast and publishing experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include interactive strategy for executive management, interactive sales training, content management consulting, proprietary technology platform and hosting services, custom web-site design and interactive product development.

Emmis Interactive Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit emmisinteractive.com.